+Estampa [print] Project presents the 2022_II collection at the next Inspiramais
Valuing originality and
fostering innovation among Brazilian design studios are the objectives of the
15th edition of this work.
On January 26 and 27, during
Inspiramais - the 1st marketplace for solutions in design, innovation and
sustainability - the new
+Estampa [print] collection for the 2022_II season will be unveiled, which will
have the Futureproof theme. This is the 15th edition of the project, which fosters
the surface design market for innovation and has already had participation
from over 40 studios from all over Brazil. The work is coordinated by designer
and consultant, Lucius Vilar.
The +Estampa [print] project encourages
Brazilian creativity, with the design of a space for Brazilian printing studios
to exhibit and sell their exclusive designs. The objective is to value
originality, reducing the copy culture in the clothing sector and the purchase
of stock photos. According to Lucius, the difference lies in the development,
in something exclusive and personalized. They are different lines, colors,
references and processes. “It is an area widely used in the fashion and
furniture market as well. There are many possibilities, many applications”, the
designer highlights, citing leather, fabric, wood, porcelain, among other
surfaces.
Ancestry is one of the themes that
guides the collection - based on research and the color chart of the season used - and involves
affective memory. It helps to tell our story. Quantum is the second theme, with
a more technological characteristic, inspired by the beauty, color, brightness and energy of crystals and
precious gems or interpreting the simultaneous coexistence of opposing finishes
such as glossy and matte. The
15th edition of +Estampa [print] will feature Adriana
Boulos, Bloom Prints, Dash Studio, Estudio Capim, Estudio Icertain, Estúdio
Lúdico, Estúdio Rocha, Lucius Vilar, Nomad, Oficina Caramelo, Studio Flamant,
Studio Sense, Walter Spina, Stampa Studio and Surface Studio.
What the
Inspiramais Program is
The program begins with formatting behavioral research that will be the basis for the consultations that Inspiramais´ Design Center will carry out with the exhibiting companies. The objective is to assist the development of materials and the expansion of business with other fashion sectors. During development of the materials, inspirational talks are given to manufacturers of finished fashion products, anticipating the theme that will be presented throughout the event.
At the
exhibit, we will present the materials developed based on research and more
special projects that foster innovation and sustainability. There is a lot of
content to inspire visitors, such as talks with specialists and national and
international business rounds connecting buyers and exhibitors. The program is
a reference for the market for gathering information that unifies language and
methodology for the entire fashion production chain all in the same place.
Inspiramais
has promotion from Associação Brasileira de Empresas de Componentes para Couro,
Calçados e Artefatos [Brazilian Association of Leather, Footwear and Component
Companies] (Assintecal), Centro das Indústrias de Curtume do Brasil [Brazilian
Tannery Industries Center] (CICB), Associação Brasileira das Indústrias do
Mobiliário [Brazilian Association of Furniture Industries] (Abimóvel), Agência
Brasileira de Promoção de Exportações e Investimentos [Brazilian Export and
Investment Promotion Agency] (Apex-Brasil), through the By Brasil, Components,
Machinery and Chemicals and the Brazilian Leather project and support from some
of the country's main sector entities and partners, such as Abest, Abiacav,
Abicalçados, In-Mod, IBGM, Instituto By Brasil (IBB), ABVTEX, Francal, Ápice,
Guia Jeans Wear, Abrafati and Trans Rubber.