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Inspiramais received 40 thousand accesses in its first 100% digital edition

September 02 2020

The link between the fashion industry and input companies, Inspiramais ended its edition as the most assertive fashion business tool in Latin America It was three days full of business, information, presentation of products with solutions in design, sustainability, technology innovation. After 10 years as a reference for the entire link in the national and Latin American fashion and consumer chain, INSPIRAMAIS - Fashion materials design exhibit, held its first edition in a 100% digital format.

The project took place between August 25 and 27 with the mission to remain responsible for boosting the creative process of the entire industry of clothing, textiles, footwear, furniture, automotive, accessories and jewelry - national and in Latin America - unifying language and methodology for the entire production chain. After the event, everything can be seen on the platform https://inspiramaisdigital.com.br

 

According to the organization, in three days, Inspiramais received over 40 thousand accesses in 150 virtual stands, which generated 3 thousand business schedules with companies. Among projects, talks and product releases, 166 thousand pages were visited. The event was marked by virtual stands, presentation of color charts, talks, research projects and business rounds.


“It was a milestone for the entire industry
and it's been an incredible experience! Virtually enter a Design and Innovation Exhibit and participate in a tour, learn about the global references, hundreds of releases in innovation, sustainability and design, innovative projects, schedule national and international business rounds, attend talks, have contact with different companies. There are no borders, no distance. The whole world passed through here”, Ilse Guimaraes commemorates, superintendent of Assintecal.

 

Business estimate
During the three days, Inspiramais´ Design Exhibit carried out the Buyer Project - business rounds between Brazilian input companies and national and international industries in the fashion and consumer segments. In all, 300 international business rounds were held, between countries such as Argentina, Colombia, Peru, Ecuador, Mexico, India, the United States and Bolivia.

 

A new time for Brazilian Industry

For Fernando Pimentel, president of Abit (Associação Brasileira da Industria Têxtil e de Confecção [Brazilian Association of Textile and Clothing Industry]), has its advantages, as it expands the target audience, reduces costs and facilitates the integration of national and international participants. Of course, it does not replace face-to-face meetings, but at a time where it is difficult to hold events with a large amount of people, it is certainly the best way for us to keep business going", he says. Pimentel also stressed that he is sure that the event will be important for this time we are experiencing. “It can, without a doubt, give rise to businesses that will help companies preserve themselves and, with that, maintain jobs and income for Brazilian society, given that the textile and clothing industry is the second largest employer in the manufacturing industry, with 1.5 million formal jobs playing a part in this economic activity”.


The words of Abit´s president also echoed through the other industry sectors present at Inspiramais. For José Fernando Bello, executive president of Centro das Indústrias de Curtumes do Brasil [Brazilian Tannery Industries Center] (CICB) “The leather sector in Brazil is living Digital Inspiramais intensely, with the certainty that the convergence of the physical environment with the online one brings positive results for all audiences, from the industry to the final consumer. We had three days of a very rich exchange of information and relationships at Digital Inspiramais, with a lot of innovation, agility and sustainability”.

According to Maristela Cusin Longhi, President of Abimóvel. “Inspiramais is effectively where fashion and chains come together. The work carried out by the intelligence and commercial area, the rich material resulting from research and studies, the socioeconomic, cultural, global and consumer behavior aspects in the world are also an important consultation source for the furniture sector. Our goal is to integrate and add value between the chains and their links, enabling a greater connection between the furniture and fashion industries, through the use of different materials, design and innovation. As concrete demonstration, in each edition of the Exhibit - mainly in the last two years -, over 1,000 types of materials were presented, whose convergence with the furniture industry is evident, such as the raw materials of the textile and leather industry. Therefore, research, inputs, actions presented and the alliance between sectors bring new perspectives and a new outlook to the industry”.


Fashion
Mirrored in vast research material developed by a highly qualified group of design professionals, coordinated by Walter Rodrigues, one of the most recognized names in Brazilian fashion, the event presented a series of projects and solutions in sustainable products, innovative designs and innovation and technology solutions.

 

All this information makes INSPIRAMAIS a great source of references for fashion designers from many countries, receiving participation of professionals and companies from Mexico, Peru, Ecuador, the United States, Colombia, Argentina, Bolivia, Italy, France, England and Asian countries and from the African continent.


“This edition is not just a platform, it is a change of behavior in facing the technological future. The future of the industry is hybrid and is redesigning the entire industry. Fashion had been flirting with this virtual path for quite some time. The pandemic just accelerated the process. Digital models are fascinating. If in the physical model, we talk 
to seven thousand professionals, now we have the chance to expand this to 10 thousand visitors.


Check out a little of what was presented in projects and releases:


RELEASES - PRODUCTS

There were hundreds of releases aimed at sustainability, design and innovation. All can be seen until September 30 on the platform https://inspiramaisdigital.com.br


BASF presented, in partnership with Tecpol and Additiva 3D, the new flip flop project in polyurethane and TPU 3D printing. The model proposed by the company consists of PU (polyurethane) - a material rarely used in this type of footwear and TPU (thermoplastic polyurethane) made using 3D printing, an innovation in the footwear market. The proposal of the flip flops in men´s and women´s versions allows greater flexibility for design and comfort.

Colorgraf brings the Organic concept to the textile line and presents Colorflex Print, 
and Slide Uppers for the footwear line. The Tie-Dye trend was chosen to develop the print. Another release: the Opulence concept - with gold and silver represented by several creations, Transfers for Flip Flips brought a gold chain print with the presence of the Very Berry color and Sublimation for Sneakers with a silver chain pattern highlighted by the color Lapis Blue - this theme includes the Plasticized PVC Label for textile line imitating a chain, in the color Very Berry and the 3D Golden Label for the footwear line, also imitating a chain. In the conceptual trend, the Botany theme presents products that represent this proposal: Movicolor for the textile line, with two models: 3D Heel cover for the footwear line and Seed Paper Label for the textile and footwear line.


Developed in record time, during the novel coronavirus pandemic, Rhodia presented its antiviral and antibacterial technology in the Amni® Virus-Bac OFF polyamide yarn. The yarn offers protection against bacteria and viruses, including enveloped viruses, as viruses are classified as influenza, herpesvirus, novel coronavirus and others. Rhodia's exclusive technology is able to inactivate viruses and eliminate bacteria present on a textile surface, preventing cross-contamination between textile items and users.


Pégasus Bordados Eletrônicos, a company from Igrejinha, in Vale do Paranhana, Rio Grande do Sul, received support from SEBRAE and consultancy from Instituto By Brasil, and a company team was created with sustainable design consultants Julia Webber and Laura Madalosso. From this partnership, developments emerge that propose new dialogues between handicraft initiatives and the industrial structure of Pegasus - in the search for new alternatives, the current gaze turns towards ancient dyeing techniques through natural inputs such as fruit peels, herbs and seeds - and combined with technology expertise, providing a durable and resistant process - utilizing local plants and the ethical cultivation of nature, in addition to appreciation of the artisan.

 

The company Suntex Brasil also presented its release developed in partnership with TNS Nanotecnologia: a synthetic laminate capable of inactivating several types of enveloped bacteria and viruses, including Sars-Cov-2. Through the action of nanoparticles that deactivate the lipid layer of viruses, it is possible to deactivate the microorganism after 30 seconds of contact with the additive. The offered solution decreases the chances of cross contamination by 99.99% and can be proven

through reports.


Companhia Têxtil de Castanhal - the largest manufacturer of jute products in the Americas - highlighted the products of natural yarns and fabrics with natural dyes, 100% jute. In partnership with the design, Luciano Pinheiro developed products with pigments, weaves and natural inputs of high handicraft refinement aimed at fashion accessories, clothing and decoration, with natural jute dye using onion, barbatimão [stryphnodendron adstringens], Brazilian peppertree, hibiscus, peels and leaves, in addition to creating a sustainable line of insoles in different colors.

The Flowerpunchers presented, in its concept that respects ancestral wisdom - a new perspective and a new way of making that goes beyond sustainable handmade items by using environmentally friendly raw materials. With pieces that respect the seasons of nature and flowers, herbs and plants harvested in a delicate way, almost like pruning, asking for nature´s permission. Prints made with flowers, herbs and plants including some fresh and naturally fallen in the garden of one of the co-founders. Among the Brazilian stones used in the manual process, Amethyst, Rose Quartz and Green Quartz stand out. In addition, the waste is processed into other products such as candles and incense. The stones used in the printing process are also transformed into unique pieces, full of energy.
 

PROJECTS
Inspiramais Connection 

With over 200 products available to the market, Inspiramais Connection seeks a production based on unique references and inspirations, based on Brazilianness and mirrored in vast research material developed by a highly qualified group of design professionals. Under the Free-Spirit theme, the proposal for references and the methodology based on the consumption pyramid proposed for the fashion industry is presented: color charts, innovative products and design solutions  for the Luxury, Sustainability, Casual, Performance, Handicraft and Technological categories. This work is the result of extensive work with Brazilian industries from the most diverse hubs in the country - universalizing the national product and expanding sales assertiveness.


Leather Preview
Leather Preview
presents a wide range of materials research and color charts, thus translating references for the next collections, which will use these references to produce looks and products for the footwear, clothing, accessories, furniture, automotive and jewelry segments. The project aims to encourage the leather sector in the creation, improvement and commercial promotion of finished and authentic leather, fostering the image of the tanneries abroad, thus increasing the possibility of sales and enhancing the entire chain.


+ Estampa   [print]
In its 14th edition, the + Estampa [print] Project presented works by surface design that commercialize illustrations, designs, patterns and prints, offering the market new materials, textures and sensations that will provoke new perceptions of the public. With an exclusive space, it presents three prints per studio connected to research for the 2022_I PREVIEW. The prints were formatted with moving images bringing a new exposure option.
The + Estampa [print] project was carried out by Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Component Companies] (Assintecal), Associação Brasileira da Indústria Têxtil e de Confecção [Brazilian Association of Textile and Clothing Industry] (Abit), Centro das Indústrias de Curtume do Brasil [Brazilian Tannery Industries Center] (CICB) and Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Exports and Investment Agency](Apex-Brasil).

 

Buyer Project - International Business Rounds
An action carried out by Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Exports and Investment Agency] (Apex-Brasil) through By Brasil Components, Machinery and Chemicals, which receives international buyers through the Buyer Project. With the registration of over 50 companies from countries such as Argentina, Bolivia, Colombia, Ecuador, the United States, India, Mexico, Peru and Uruguay, who will participate in business rounds with Brazilian industries and brands. The rounds were scheduled and took place within virtual spaces, with product presentation on videos, by camera and personalized service in conference rooms.

 

International journalists
Called the Image Project, also carried out by the By Brasil project, with the participation of 40 international journalists, who followed the event virtually. The project took the image of Brazilian industries to other borders - boosting and strengthening the image of national fashion and its products and attributes abroad.

Talks
With varied themes, INSPIRAMAIS presented a series of talks with national and international experts in the areas of fashion, innovation, sustainability, retail and business - in addition to the presentations of cases and people of worldwide notoriety. With simultaneous translation into English and Spanish, the talks ensured the opportunity to expand knowledge and more parameters for the current market.


INSPIRAMAIS Promotion

INSPIRAMAIS had promotion from Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Component Companies] (Assintecal), Associação Brasileira da Indústria Têxtil e de Confecção [Brazilian Association of Textile and Clothing Industry] (Abit), Centro das Indústrias de Curtume do Brasil [Brazilian Tannery Industries Center] (CICB), Associação Brasileira das Indústrias do Mobiliário [Brazilian Association of Furniture Industries] (Abimóvel), Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Export and Investment Promotion Agency] (Apex-Brasil), through the By Brasil, Components, Machinery and Chemicals project and support from some of the country's main sector entities and partners, such as Abest, Abiacav, Abicalçados, In-Mod, IBGM, Instituto By Brasil (IBB), ABVTEX, Francal, Ápice, Guia Jeans Wear, Abrafati, ABDI and FINEP-EJ. It is sponsored by Cipatex, Altero, Bertex, York, Caimi&Liaison, Brisa/Intexco, Cofrag Group, JBS Couros, Colorgraf, Camaleoa, Suntex, Twiltex, Macias, Soares, Basf, Rhodia, Sprint Têxtil and Sculp Leather by Krumenauer.

 

More information

Carlos Lopes
Assintecal Press Office | Inspiramais
(11) 9.9228-6038

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