INSPIRAMAIS 2021_I - FREE SPIRIT - JULY 07 (9a.m to 7p.m) AND 08 (9a.m to 6p.m), 2020
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Inspiramais presents an ample lecture schedule

November 07 2019
Focused on sustainability and technology, the Exhibit has lectures, 
conferences and debates with renowned professionals from Brazil and abroad.

The 20th edition of Inspiramais, the only material innovation and design exhibit in Latin America, will be held in January, on the 14th and 15th, celebrating 10 years of stimulating the unification of language and methodology of building national fashion. 

Currently, the Exhibit presents innovations in creation, design and technology, involving industries in the footwear, furniture, clothing, accessories and costume jewelry sectors, and encompasses the design and fashion market in Brazil, Latin America and European countries.  

Sustainability is the main motto of the season, which brings Synchrony as a keyword - a theme that discusses the connectivity between the various aspects of fashion. The subject is also addressed in the diverse menu of lectures, formed by experienced industry professionals. 

The grid presents issues relevant to the entire market, such as responsibility and commitment as a global trend, sustainable design and competitive differential, redemption of ancestral techniques with sustainable appeal and new materials, intangible heritage and the journey of sustainable startups, among others. 

Also highlighting the debates that focus on legislation as allied to the business positioning of innovative companies, how immersive technologies impact the cost of sustainability in the textile and footwear industries and the management of scarcity with new technologies and co-creation.  In closing, there will be a conference with the American Phil Pallen, addressing business ethics in social networks.  Check out the full schedule below:

Tuesday, 01/14 

9:30 am
Inspiramais Connection Meeting 2021_I

Walter Rodrigues - Coordinator of Inspiramais Design Center

1:00 pm - 1:45 pm
Inspiramais Connection Meeting 2021_I
Marnei Carminatti, Consultant at Inspiramais Design Center

1:15 pm - 1:45 pm
Sustainable dialogues: digital activism and the role of influencers

Speakers Carol Garcia Founder of Shopping Nomads and Jorge Grimberg (Journalist and Creative Consultant): writer and strategic business consultant for the fashion, beauty and lifestyle industries. With a 15-year career, he served as director of the WGSN trend research portal for Latin America. He is a correspondent in Brazil for the international publications Business of Fashion, Vogue Runway and CNN Style. As a consultant, he developed a working methodology based on strategy and innovation planning for brands.

2:45 pm - 3:15 pm
Sustainable materials and one-of-a-kind design

Speaker Waldick Jatobá (MADE Company): Prior to running Made - Mercado, Arte, Design, which he founded, he was the managing director of a Portuguese bank office in São Paulo. When the institution closed its doors, the economist from Bahia decided to embrace an old passion: design. From coexistence with designer friends Humberto and Fernando, the famous Campana brothers, by observing the Brazilian scenario, came the idea of the Design São Paulo exhibit, held in 2011 and which two years later, unfolded in the first edition of Made.

3:30 pm to 3:50 pm
Ancestry and natural dyeing: Brazilian indigo

Speaker Kiri Miyazaki (Indigo Miyazaki Company): The extraction of blue from the Japanese indigo is a long process. From germination to extraction of the blue pigment, 365 days are required. First, the seeds are sown and placed in a greenhouse for 30 days. They are transplanted to the soil and stay there for another four months. They are harvested dry and enter a fermentation process for another 120 days. The preparation of the dyeing bowl may take another 30 days. It is only after this long process that blue arises. Kiri Miyazaki rescued this process and started planting Brazilian indigo, establishing themselves as an expert in natural dyeing.

3:50 pm to 4:40 pm
Debate Legislation as an ally in the corporate positioning of innovative companies: Intellectual Property and Certification
Thays Leite Toschi, President of the Fashion Law Commission of OAB SP and Eloisa Artuso, Educational Director of the Fashion Revolution Movement Brazil.

4:40 pm to 5:50 pm  
Management, innovation and sustainability 
Speaker Rafael Weber (Company W/Africa - StartSe): Entrepreneur. 

Wednesday, 10/15

9:30 am
Inspiramais Connection Meeting 2020_II 
Walter Rodrigues - Coordinator of Inspiramais Design Center

2:00 pm - 2:45 pm
Debate: How immersive technologies impact the cost of sustainability in the Textile and Footwear Industry

Leticia Acciarito, 3D Fashion designer at SENSE Immaterial Reality, Aline Rocha, Head of Marketing and Sales in Latin America and Amanda Gouveia, Head of Strategy and Business Development for AUGmentecture Inc.

2:00 pm 
Leather Preview Lecture 2021_II 
Marnei Carminatte and Ramon Soares, Consultants of Inspiramais Design Center"

3:00 pm to 3:30 pm
Debate Managing scarcity with new technologies and co-creation 

New business models with additive manufacturing and co-creation
Speaker Beatriz Barbosa Azevedo (WeMe3D Company): Founder of WeMe3D, a start-up of additive body and home manufacturing accessories that arose out of social and environmental concerns to promote the shared economy.
Immersive digital storytelling experiences with products with digital tags
Gustavo Balducci (Company IMEX Lab BA): Multimedia designer and visual artist focused on the production and development of technological projects, produced for media such as GQ Magazine, Elle and Capricho. 

3:45 pm to 4:15 pm 
Responsible footprints in Latin America: Piñatex and other effects of the circular economy

Speakers Eva Medalla (Companies: Capita Uruguay, Calmoslow): The Uruguayan is a storyteller and brand therapist, establishing herself as the strategist behind sustainable fashion brands in the textile and footwear sectors, including Capita Uruguay and Calmoslow, reinforcing the country as a positioning element in global markets; and Fernanda Borges (Kasulo Vegan Shoes): owner and founder of the vegan brand Kasulo, the first to use Piñatex in Brazil.

4:30 pm - 5:00 pm
ReFARM: New Business Models for Circularity
Pedro Horta, Soma Group Sustainability Coordinator

5:15 pm - 5:45 pm
Digital Influencers and Social Impact: The Ethics of a Networking Business

Speaker Phil Pallen (Founder of Phil Pallen Personal Branding): responsible for building, managing and positioning digital influencers and leading brands in industries as distinct as fashion, entrepreneurship, politics and entertainment, the American is one of the world's great voices when the subject is communication and authentic commitment on 360 platforms.

Admission to Inspiramais is free for industry professionals and will take place at the Pro Magno Event Center in São Paulo. More information can be obtained at  

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