This project encourages us to search for new paths for Brazilian fashion through research that works as a source of references. These paths show the local identity, turning it into a value recognizable by consumers. In this sense, the research is a source of differentiation that will enable small businesses to compete based on other attributes, such as differentiation and added value. This identification is based on attributes that are part of our routine, but pass unnoticed in our daily lives. However, they can become sources of inspiration for the creation of products that feature originality, without being folkloric or just mere souvenirs.
This keen eye enables us to find in this globalized economy - of mass and standardized productions - a way to meet the requirements of today's consumers, who, in addition to satisfying their needs, seek a meaning in everything they buy. To this end, we believe that the transformation should be effected so that the companies themselves can understand this new dimension. Thus, they will be able to endeavor and incorporate this thinking into their creative personality, always exercising critical autonomy. After all, it is up to them to take all risks inherent to their businesses.
A project carried out by: Brazilian Association of Companies of Components for Leather, Footwear and Manufactured Goods (Assintecal), Brazilian Micro and Small Business Support Service (Sebrae) and Brazilian Association of Fashion Designers (Abest).