Joana Dalla Roza
Joana Dalla Roza holds a B.A. in Product Design, with specialization in ‘Design for Shoes and Design for the Fashion Market’, from Central Saint Martins College of Art and Design in London. She specializes in product creation and development with extensive know-how in trend research and strategic design.
Currently, she is the technical coordinator of the consultants of Assintecal’s Design Center. She also oversees the Materials Library project, represents Assintecal in international trade shows and events, and serves as a consultant for the Identity Project managed by the Instituto By Brasil (By Brasil Institute).
Furthermore, Joana enjoys a well-recognized career as a product designer, assisting various Brazilian brands in integrating functional design with current industrial practices, aiming at productive growth and increased sales.